The Challenge:
To update the current logo design & animation
and create social media content to remind your friends
to “save the date” to attend one of your favorite music
or film festivals
Selected music festival:
Rolling Loud Miami
Rolling Loud's current logo
Disclaimer* I do not own any of the footage
Curated by Rolling Loud Founders: Tariq Cherif & Matt Zingler
Directed by Nasser Boulaich
Produced by Aditya Pamidi
Clips were taken from (28) Rolling Loud Miami 2022 Aftermovie - YouTube
Final logo Animation + social media edit 1
Final logo design
3D - Blinding Lights
This approach was inspired by the concert night life in Miami
& Its bright abstract light rays utilized at Rolling Loud's events.
Final logo Animation + social media edit 2
2D Cel - Creativity Within Hip-hop
This approach was inspired by the art of graffiti bubble letters often used in the world of hip-hop. To mirror hip hop's early days, this concept was designed to be more organic & illustrated.
Look Dev
Approach 1 Approach 2
mixed media: 3d cel animation
I decided to move forward with both directions!
Behind the scenes
Revising my 3D type based on the lack of legibility
Previous style frame iteration
Cel animating process
3D + Cel animation test
Smoke animation in After Effects using the fractal noise effect
3D + 2D Cel Second Pass Animation
After deciding to drop the idea of mixing cel and 3d, I still continued to move forward with the two distinct directions
Last but not least, the social media video edit!
After inserting the logo animations, editing the clips, adding textures and
animating the typography, i was ready to export!
